本文在研究數據挖掘技術和電信客戶分析系統的基礎上,研究和提出了基于粗糙集等
價關系的電信客戶分析系統,本系統所采用的核心算法,是結合電信行業特點,對傳統Apriori關聯規則挖掘算法的改進,利用粗糙集等價關系的概念進行關聯規則的挖掘。構建了其在電信客戶分析中的應用模型,并作為某電信公司客戶分析系統的核心部件投入使用,取得了較好的應用效果。
關鍵詞:數據挖掘, 客戶分析, 客戶關系管理
Abstract: Combined with the characteristics of the telecom business, the core algorithm adopted by this system improves the traditional mining algorithm of the Apriori association rule to fulfill the mining of the association rule through the concept of the equivalent relation of rough set. It constructs an application model for the telecom customer analysis, which has been applied to the customer analysis system of some telecom company as a core part and achieved very good results.
Keywords: Data Mining, Telcom, Customer Analysis, Customer Relationship Management